Paid media management
We scale your ad spend without collapsing your margin
We work with ecommerce brands already spending more than $2,500 USD a month on Meta, Google or TikTok Ads that want to scale without watching their margin fall apart. We do not buy traffic — we manage a P&L.
The problem
Scaling is not raising the budget and hoping.
Nearly every stuck account shares the same pattern: it works at a given spend level and breaks the moment you push past it. It is usually a mix of three things — too few winning creatives, a structure competing against itself, and decisions made on platform metrics instead of business numbers.
We work on all three. We feed the account fresh creative continuously, simplify structure so the algorithm gets enough signal, and measure against your real margin rather than the ROAS the ads manager reports.
And one more thing, which is what actually changes the outcome: we own two ecommerce brands. The same discipline we apply to our own money is the one we apply to yours.
Who it is for
- Ecommerce brands spending over $2,500 USD a month on paid media.
- Businesses with a validated product that have sold and want to step on the gas.
- Brands stuck on a plateau: every budget increase drags ROAS down with it.
- Teams that need creative and media working together instead of in silos.
How we do it
4 steps, start to finish
- 01
Audit and diagnosis
We review campaign structure, performance history, current creative, measurement and product economics. You get a clear diagnosis: what is holding the account back, and the order in which to fix it.
- 02
Measurement foundations
Before spending more, we make sure we are measuring properly: conversions API, clean events, deduplication, consistent UTMs and a dashboard that reflects real revenue. Optimizing on dirty data is the most expensive way to waste time.
- 03
Restructure and testing
We rebuild campaign structure for your account’s stage and set a testing calendar: creative angles, audiences, offers and landing pages. One variable at a time, with decision criteria set in advance.
- 04
Scale and sustain
We push budget where the signal holds and cut fast where it does not. Weekly reporting on what we did, what we learned and what comes next. No vanity metrics.
What you get
Everything included in this service
- Full initial audit with a prioritized action plan
- Campaign restructure across Meta, Google and/or TikTok Ads
- Measurement setup: conversions API, events and UTMs
- Creative and audience testing calendar
- Weekly reporting tied to business metrics, not vanity metrics
- Biweekly strategy call with the people actually running your account
Frequently asked questions
What is the minimum ad spend to work with you?
We work with brands spending at least $2,500 USD a month on paid media. Below that there is not enough data volume to make sound decisions, and the agency fee eats the margin.
How long until I see results?
Measurement and structure fixes usually move numbers within the first two to three weeks. The deeper change — the one that comes from finding new winning creative — takes 60 to 90 days, because it depends on accumulating enough tests.
Do you run all three platforms or just one?
It depends on your brand. Most start on Meta, add Google to capture the demand Meta creates, and move into TikTok when the product has a clear visual angle. We do not recommend opening platforms early: it splits budget and signal.
Do you produce the creative or do I supply it?
We can produce it. Ad production is a separate service and most of our paid media clients take it too, because creative is the real constraint. If you have your own team, we work with them and hand over briefs of what needs testing.
Is there a lock-in contract?
We work with an initial three-month commitment, which is the honest minimum for a strategy change to show up in results. After that we continue month to month.
Who runs my account day to day?
A small, named team — not a rotating junior. You have direct access to whoever makes decisions about your spend.
Ready to scale profitably?
Tell us where your brand is today and we will tell you straight whether we can help — and how. No generic decks, no empty promises.