About us
QUÁNTIKA came out of running our own ecommerce brands and realizing almost nobody in the market was giving advice with real consequences attached. Ours has them: the advertising we test, we pay for with our own money.
The story
Before we had an agency we had stores. We bought inventory, built the sites, wrote the scripts, shot the ads and learned the hard way what scales and what only looks good in a deck.
Along the way other brands asked us to do the same for them. That is how QUÁNTIKA started: not as a consultancy that read about ecommerce, but as a team already solving the same problems for itself.
We still run GOAT Club and SOLIA alongside the agency, and we do not plan to stop. It is what keeps our judgement connected to reality: when a platform changes something, we find out because it hits us first.
Who we are
Founder & CEO
Founder & CEO of GOAT Club and SOLIA
Fabián leads growth strategy and paid media at QUÁNTIKA. Before the agency, he was a brand owner: he founded and runs GOAT Club and SOLIA, two dupe fragrance stores he operates every day.
That dual position defines how he works. Every campaign structure, budget decision and creative angle he puts in front of a client has already run through his own accounts, where the money lost is his.
Founder & Creator Relations Manager
Founder & Creator Relations Manager of SOLIA
Odette builds and runs QUÁNTIKA’s creator network. She finds the right creator for each brand, briefs them and makes sure the shoot lands on time and in the right tone — by far the hardest part of producing ads at scale.
She is also a founder of SOLIA, where she leads creator relations and content strategy. She knows the work from both sides: the brand that needs the video and the creator who shoots it.
How we work
If the diagnostic call shows we cannot move your business, we tell you right there. We would rather lose the contract than charge for something that will not work.
We report revenue, margin and acquisition cost. Ads manager ROAS is an indicator, not the objective. A 4x that leaves no profit is worth nothing.
We run two brands of our own. What we recommend has already run in our accounts or a client’s. We do not experiment on you.
You talk to the people making decisions about your spend. There are no layers of account managers relaying messages back and forth.
Our brands
It is why our advice has consequences. When we tell you a creative angle works or that a certain campaign structure holds up under scale, it is because we are running it this week in an account we pay for ourselves.
Our own dupe fragrance brand. We run all of it: product, advertising, store and customer service.
Our second fragrance brand. Every strategy we propose to a client, we test first with our own money.
QUÁNTIKA was founded by Fabián Álvarez, founder and CEO, and Odette Seoane, founder and Creator Relations Manager. Both are also founders of ecommerce brands of their own: Fabián of GOAT Club and SOLIA, and Odette of SOLIA.
They are two online dupe fragrance stores owned by QUÁNTIKA’s founders. We run them end to end — product, advertising, store and customer service — and they act as the lab where we test strategies before proposing them to a client.
We are based in Mexico and work remotely with brands across Latin America, the United States and Spain. Calls are held over video and we work in both Spanish and English.
We are a deliberately small team, backed by a wide network of creators for production. We would rather work with fewer brands and give them real attention than stack accounts and spread thin.
Tell us where your brand is today and we will tell you straight whether we can help — and how. No generic decks, no empty promises.